Artist's music video's similar to mine

The first 5 seconds of  The Verve's "Bitter Sweet Symphony" music video is similar to ours as we will also include shots of our artists feet/legs as they are walking. This is effective as it allows the audience to know that the artist is going on some sort of journey. Additionally, it intrigues the audience as they want to follow the artist on their journey. The pan up from the feet to the body and face is also quite exciting as the audiences anticipate over who the artist is. Especially in our case, they guess which band member it is, and follow them on their journey's to find each other. This would be mainly achievable with a youthful target audience as when they are young, they are more easily-fascinated and want to know more. Additionally, as The Verve are an alternative rock band, I want to use some of the same shots as they use to make our music video clear that it is an alternative rock band as well. Therefore, this music video helps me envision how I want mine to be.

One Direction's "One Thing" depicts youthful boys wandering around London. Obviously, due to the raving fans in their video, they have quite a positive star image. However, the boy band are also quite synthetic as their music video mainly focuses on their fans loving them and this makes it obvious that they are aware of how crazy their fans are about them, thus making it seem as if they make music for the publicity. Therefore, to make my band more organic and not self-evolved, I will not involve any fans in the music video as the band ventures around London town. This will portray them as making music for themselves as it is what they love to do, and it will also hopefully give them a positive star image. One Direction's music genre is contemporary pop/rock, which is not the genre I want for my band. Therefore, I will not be using similar shots for my music video.

Lastly, Kiesza's "Hideaway" music video is very similar to The Verve's "Bitter Sweet Symphony" as they both involve the artist walking through the street, lip syncing to the words of their songs. However, "Bitter Sweet Symphony" includes cuts throughout the video with more takes, whereas "Hideaway" is filmed in one take with no cuts. Filming my music video with a band in one take around town would probably not be possible as we would be going to many different places, therefore we would be shooting different takes with cuts. Furthermore, "Hideaway" involves a lot of dancing, highlighting the artist's club/dance genre. Therefore, for our video we will make it key not to involve dancing to make it clear that the song is not a part of this genre, but of the alternative rock genre.

Target audience for music video

We asked 150 people between the ages of 13-80 if they liked or listened to alternative rock music. Out of the 150, 81 replied and 62 said they did, 19 said they did not, and the rest did not answer the question. We analysed the results and found that the younger they were, the more they enjoyed it. Most people between the ages 16-25 liked it, 26+ did not like it, very few under 16 year old's who answered the question liked it. When we asked the people who said they did not like rock music and they informed us that rock music is not for their time and that they have more traditional tastes in music.

This graph shows the demographics of our results. It clearly depicts that the majority audience of alternative rock is of the 16-25. However, as there are a few between the ages of 10-15 who like the genre, our target audience would be those between the ages of 15-25.

We also found that there was a slight difference between the sexes of those who answered the question, most of those who said they liked it were male. This could be because many of the artists present within the genre are male themselves, and other men can relate to them. Although, it is male dominated, there are still a reasonable amount of females who appeal to the genre. However, bands such as, 'Paramore' have female-led singers so this makes the genre appeal to both. Overall, as the genre is male dominated, I would have a male-led group as my artists.

This graph depicts how the majority of the people who said they liked our genre were of the white ethnicity. This could be linked to how most artists within the rock genre are white, thus they can relate to them. In contrast, most artists within the Hip hop genre are black, and a majority of their audience is black. Therefore, my artists would be white to conform to the conventions of rock music.

This graph portrays the regional identity of my target audience. As shown, the majority of people who appeal to rock music are from the South of England, in the London area. This could convey how most people who like the genre are from a middle-class background, as the region is a more expensive place to live, compared to the other areas. Most rock artists could also be from this region, and this could be why people from this region appeal, as they can form a personal identity with the artist.

Finally, this graph shows how the majority of the audience who appeal to rock music are students. This means they are younger and are under the age of 26 and are still in education, in school, college or university. Therefore, our conclusive target audience would be white students, from South England, and mainly males. From this, we will be making our band fall into all of those categories, so that the audience can form a personal identity to them and appeal to their music and star image.

Feedback on final idea for music video

This group of girls thought that it was inspiring how although each of the members of the band are scattered and do not live near each other, music is the one thing that brings them together. Therefore we will ensure to make this clear in our video.

This group stated how they would like to see how we incorporate the band travelling on the public transport into the video as they feel that it really shows off London and their urban nature. They also think that it is quite exciting how the band will be included in the hustle and bustle of London. Therefore we shall be including our band members travelling on trains to show their journey.

These girls said that they think the idea is really creative and that they would definitely watch it as it is something that they have never seen before, thus making the band organic.

This boy states that he thinks it is a very creative idea having four people from across London meeting together to be in a band and that he would be very interested in watching it.

Overall, after listening to this feedback, we concluded that as they all appeal to the video, our target audience would be between the ages of 15-25.