Evaluation task 4 - Who would be the target audience for my media product

Our target audience would be someone like this as they are similar age to the characters in the film and are mature enough to handle a thriller. We reckon that our target audience would be male and female between the 18 and 50, probably in a relationship, married, in education or working. Our audience would like similar films, such as The Sixth Sense. They probably have disposable income, therefore they can buy the film or watch it in any format. As our film is likely to attract an older audience, they will be less likely to illegally stream it.

	Votes	Average
Males	437110	8.1
Females	113099	8.2
Aged under 18	2572	8.4
Males under 18	1908	8.4
Females under 18	640	8.5
Aged 18-29	237046	8.2
Males Aged 18-29	180665	8.2
Females Aged 18-29	54496	8.2
Aged 30-44	243282	8.1
Males Aged 30-44	197349	8.1
Females Aged 30-44	43175	8.2
Aged 45+	54662	8.2
Males Aged 45+	43102	8.2
Females Aged 45+	10751	8.4
IMDb staff	62	8.0
Top 1000 voters	916	8.0
US users	135019	8.2
Non-US users	322550	8.1
IMDb users	673765	8.1

This post of the users who watch The Sixth Sense clearly demonstrates that the most people who are interested in this type of film are between the ages 18-44. This supports our decisions in casting for our film as we have cast a 21 year old and 50 year old and therefore, these characters appeal to the audience of 18-44 year old's. In terms of our target audience, we have analysed the audience for films such as The Sixth Sense and have realised that our film shares many of these qualities, being a thriller.

I have decided that this will be the percentages of my target audiences ages. As the thriller is not suitable for those under 12 years of age, my target audience will involve no one of these ages. Around 5% of my target audience will be between the ages 12-15 as some may like the thriller, but we are targeting more of an older audience as our lead actors are older. The ages in which we would target would mainly be from 18-60, mainly being from the ages of 21-50 as these are the ages of the actors and we want our target audience to be able to relate to the actors. Moreover, as our Thriller sub-genre is a Supernatural-Thriller and involves Detectives, we want our audience to be quite mature to be able to deal with these themes.

People may see my film in cinemas such as The Reel in Borehamwood as it is a local cinema in North West London.