Andrew Goodwin says:
There is a relationship between the lyrics and visuals
Music videos cut to the beat of the song
Particular genres may have their own video style and iconography
Music videos have close ups of the main artist
The artist develops their own iconography in and out of their videos
The camera is used to reflect a male point of view through the male gaze to sell women sexually
Music videos pay a reference to other films for example Bad Blood by Taylor Swift compared to Charles Angels
Most music videos follow a pattern of having a narrative and performance elements combined
The narrative follows the verse and the chorus matches the lip-syncing
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