Monday, 3 April 2017

Creating the digipak

After figuring out the dimensions of a digipak and finding a basic template, on Canva, we edited this picture of a brick wall to turn into black and put this barcode onto it as we knew that all digipaks must have a barcode in order to be sold. We chose a brick wall as we wanted it to have that urban style and the black made it fit in more with the rock genre.


After analysing various indie rock digipaks, such as The Strokes and Kings of Leon, we decided to go with this design for the cover as we really liked how the band members were split into their own section to symbolise how they are all original individuals. We also edited the brightness of the images in which we took so that the band members could stand out more and appear more bold. We quite liked this font and design for the name of the band as it is very rocky, however we did not think that it stood out enough.
We then tried out this design but were not pleased by it as it looks like a sticker has just been stuck on it and the bubbly writing takes away the urban, rock style of the whole digipak.

We then tried out just having the writing, without any form of box or border around it. We did not like this font of writing as we felt that it did not match with the style of the band at all. We felt that it needed something more edgy, and bold to represent them.

After a while, we found this font and thought that it was perfect for our band as it was simple, yet bold and edgy, and we loved how each individual letter was made out of a patter of lines. Therefore, we chose this to be our font for our digipak. However, we were still not sure about whether the writing of the band stood out enough alone. In the meantime, we were in the process of designing a logo for the band and felt that we should put this on the front with this font instead. We also felt that the front of the digipak was too light to match the back of it.
We ended up with this as we adjusted the contrast and saturation of the picture, adding a slight grey filter over the image so that it would match the dark theme of the digipak and give them an overall rocky edge. We also added in the logo which is an abbreviation of the band name as we feel that it is more catchy and easy to say than 'The Young Pretenders'. However, we were told we had to put the actual name of the band somewhere on the digipak as it was not clear what TYP stood for.

For our inside covers we chose these as the CD part is on the other side of the back and we thought it would be simple to keep these the same. Moreover, we chose the other image of them on the stairs to represent their journey that they have taken to get where they are now and that they are still taking to get where they want to be. We still felt that this was not enough and so we thought about writing a nice message to the fans. We also thought that the CD needed to have an image on it in order to make it our own and have the star image of the band expressed as much as possible.

After editing the details of the record label and the song lists, we moved on to the spine of the digipak and looked at the conventions of a digipak. This enabled us to know what to include on it and get the right dimensions for it as well. We then got this final result.



After including the picture of the band on the CD and the logo in the centre, and the writing on the inside left cover, we ended up with this result and are very pleased as it matches the other side, creating a theme within the digipak and representing the band as indie-rock stars who are chasing their dream of being in a band.

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