Keith Negus states that the "Pop music video is used as a promotional tool" and we promoted our band, 'The Young pretenders' by using images of them on the website and digipak. This was done in order to advertise them as a band, and their star image to give them a brand. Although they are an organic band, we had to do this for them to be known as they are a new band. We also wanted to create a range of products for their audience to create what Anderson calls the Long Tail effect. As our band is aimed and promoted at a wide range of audience and is organic, this will allow them to have a long lasting career in the music industry. Additionally, a way in which we promoted our music video was by linking it to all of our social media pages and attaching it to our website. This therefore gave audiences easy access to watch and share it. 
We were also able to promote our band's digipak through posting it on our website and making it available for the consumer to buy. This encourages the audience to spend money to support the band and promotes their star image. We were then able to further promote their star image by selling merchandise of hats, t-shirts and badges through the website. This market strategy promotes the band through word of mouth as audiences and fans will share it to their friends. Therefore, we have marketed or band successfully whilst on a lower budget than other bands.
Moreover, when uploading our music video onto YouTube, we included a link in the biography to the website so that after watching the music video, they could explore the website for tour dates, merchandise and the digipak. This enabled us to further promote the band quickly and effectively, and allow the audience to access their music in the online age.
Furthermore, I promoted the band through the use of the digipak as I used pictures of them on front of the album, as well as in the middle pages. This promoted them as it allowed the audience to know who they are, whilst keeping them organic through the use of colours, font and text.
According to Dyer, the visual 'star image' communicates important messages to the audience and audiences associate the look of an artist or band with the genre of the music. We represented our band as being urban, edgy, teenage boys who are chasing their dreams of being in a band. We demonstrated this by having tracking shots of the band members walking and singing around big buildings, symbolizing success and conveying their urban nature, thus giving them an indie rock genre.
Websites should publicise and promote basic information about the band and their star image to their audience. We did this by including a variety of pictures taken from a photoshoot of the band, promoting the star image of the band and their name. This is essential for a new band so that the audience can get to know them. We used images of the band standing in front of walls with graffiti on them, expressing their edgy image as a band and reinforcing their indie-rock genre. Our website prioritised promoting the band, and is typical of other websites for new bands. Just as other websites do, mine promotes the album released, promotes a tour, and includes merchandise.
We purposefully created our digipak so that we could make it prominent that our genre of music was indie-rock and to convey their organic individualism.
The art on the walls behind each band member is emblematic of being inspiring and artistic, and the colours of greys, reds and blacks symbolise the rock genre as they are typical colours for the genre. The brick wall signifies their urban edginess and the walls or obstacles they have had to overcome to get to where they are.
Furthermore, we included a photo of the band standing on different steps of a staircase, representing their journey that they had to go on and that they still are on to get where they want to be with their music. Additionally, the message they have written on this page relfects their organic nature as they care about their fans and thank them for helping them on their journey.
We also made a Spotify page for the band so that their music would be promoted to everyone who can access the website/app. This included a biography section so that the audience would be able to connect to them whilst listening to their music. This would help to build their fanbase to a wider audience and get their name heard via popular sites. 
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